If you are a technology, social media, marketing, and/or entrepreneurial-minded individual, you need to read this post.
You know every now and again when something gets you REALLY fired up? Your head fills with ideas, motivation levels rise, and you just want to do something. Well, that happened to me a few weeks ago.
While many things excite me, people and ideas are my favorite. There’s nothing quite like someone with contagious, excitable energy to motivate and encourage your best self.
Two or three weeks ago, I clicked on a video called the “Ask Gary Vee Show” via an Inc tweet. The video featured entrepreneur extraordinaire Gary Vaynerchuck spewing off answers to community asked questions. Gary is best described as a firecracker. He is smart, passionate, and hard-hitting. After completing school, he took his family's wine business from $6-30m in just a few years. He now owns and operates Vayner Media, a social-first digital media agency that helps big brands like Monopoly and Dove. Casual stuff really. His web series just passed 150 videos and in the past two weeks I think I’ve watched 45 of them.
He answers questions on many things, but most common topics include:
- social media
- digital marketing
- market trends
- and most importantly, The New York Jets
So in short, he talks about everything I am innately passionate about. I fell in love with him one minute and forty-two seconds into the first video I saw. Episode 71, at 1:42. I just checked. Here it is.
The question: “Trader Joe’s has a cult-like following with no social media presences. What are your thoughts?”
His answer: Trader Joe’s is simply leaving action on the table. As many of you know, the grocery store has a cult-like following. It would be totally natural for them to be all over social media and engage in ongoing conversations. But, while they may find it cool and hip to be socially silent, they’re missing a huge opportunity.
Many brands have cult-like followings (Urban Outfitters, Whole Foods, Nordstrom, etc) and recognize the importance of great marketing. There are plenty of case studies on how great businesses become better through smart marketing.
Great marketing doesn’t solve a business’ problem, but it can accelerate a business’ greatness.
And I totally agree. If you have a fantastic product that people love, add fuel to the fire and provide more value via social media!
I will spare you and refrain from going full on social media nerd right now. But, if you are interested, I am more than happy to have a discussion.
After I heard Gary give such straight-forward, down-to-earth advice in rapid fire, I was hooked. As I said, I’ve seen about 40 videos and now I want to share them with you.
In Episode 129, Gary turns into The Share Monster. He provides a lot of value for free and all he asks for in return is engagement and distribution. He calls people who don’t share 'lurkers'. And when he says lurkers, he says it with such utter distaste that it will make you cringe.
SO GARY VEE. Here’s a blog post. I have already shared a handful of his videos with colleagues and other friends who would find his advice useful. But, there are many more people who should experience the greatness, so I offer to you this humble blog post.
Some of my other favorite shooooooooooow moments:
- Every business has the opportunity to provide value with content, even a tow truck company
- You will only know if a platform (Snapchat, Periscope, etc.) is worthy of your time if you give it a try. Your business is not exactly the same as another, so use your own best judgment.
- If you’re not providing value to your audience with value, you’re not going to win
- 6 minutes for the rest of your life — A Rant
- Overnight Success (below)
After spending the past two weeks digesting his content, my mind has been in a constant whirlwind.
- How can I use this advice at work (Cloudbeds)?
- How can I use this information to grow professionally?
- How do I take over the world?
- How do I pair together my passions to create something impactful?
I have a few ideas, and after talking with my own in-house entrepreneur, Jeff, I am excited to start working on a new project. More to come on that later.
Now, do me a favor and share this post ;)